Social Media

What is Social Media Marketing?

Social Media Marketing is the process of brand building and or generating website traffic through engaging potential clients and customers using online channels. There are two processes all businesses need to follow to make social media work for them. 

  • Grow their followers (Target audience)
  • Update their social media channels (Broadcast your sales message/company information/announcements)

Leveraging Popular Social Networks

Social media networks that are popular across the globe, offer a rich market place to target and engage customers for your online business. Millions of users regularly update their status updates and opportunities for your brand to engage and sell are plentiful. Here is a sample of the most popular social media channels we work with across APAC:

Search Engine Optimisation

Search Engine Optimisation (SEO) is influenced by having a social media presence. Although the community is a little unclear how, general thinking is that social media impacts:

Link building

If your update goes viral, (shared by thousands of users) this is classed as a link. Links are a major factor in determining search engine positioning.

Relevancy

What keywords you appear for on a search are believed to be influenced by search engines.

Branding

Promoting your brand on social media is believed to be a ranking factor on search engine results. This is because brands tend to be trusted. The better you build your brand the better the results.

Our social media service includes

🧠 Planning
  • Setting up your social media accounts
  • Researching your business and determining your target audience
  • Developing a social media strategy including developing apps, competitions, paid ads, and determine the areas of the business you want to promote the most
  • Increase your reach on social media by growing your following (Target audience)
🔗 Engagement

We produce and publish content on your website and on all of your social media accounts. We interact with your followers, replying to queries, and marketing your products and generating a buzz about your brand.

📝 Reporting

We measure the success of your social media marketing and produce detailed reports showing key metrics. The enables you to make better business decisions, and enables us to make improvements to the campaign to measure success.

📢 Social Media Advertising

As well as the importance of updates, paid ads on social media can and do yield very good results. Social media ads are effective because they can be targeted by the following metrics:

    • Gender

    • Age

    • Location

    • Interests

    • Target followers of followers

📱 Social Media App Development

Social media apps offer new opportunities to reach a new audience. Our bespoke design can help you promote a range of applications to help you attract new business.
We can build apps which focus on: 

  • Competitions and Giveaways
  • Build your audience and generate interest in your business Publicise events
  • Product launch for example Giveaways and special offers
  • Another gem in growing a social media audience